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The Power of Perception: Key Lessons from Alchemy by Rory Sutherland
Why do some brands become legendary while others struggle for attention? Why do people pay more for products that aren’t functionally...


Why Some Ideas Stick and Others Don’t: A Practical Guide to Made to Stick by Chip Heath & Dan Heath
In a world where countless messages compete for attention, why do some ideas thrive while others fade away? Made to Stick by Chip Heath...


Mastering Building a StoryBrand: An In-Depth Guide to Storytelling in Marketing
Building a StoryBrand by Donald Miller In a world overflowing with ads, brands that communicate clearly stand out. Donald Miller’s...


China’s Long Game: How Beijing Plans to Displace the U.S. as Global Leader
The Long Game: China’s Grand Strategy to Displace American Order , Rush Doshi For years, the U.S. has been the world’s leading...


Destined for War: Can America and China Escape Thucydides’s Trap? – by Graham Allison
The 21st century is witnessing one of the most consequential power shifts in history: the rise of China and its challenge to U.S. global...


Kreativitas Evolusioner (Evolutionary Creativity) by Eisuke Tachikawa
Kreativitas Evolusioner ( Evolutionary Creativity ) by Eisuke Tachikawa offers a profound exploration into understanding and cultivating...


The Intelligent Investor by Benjamin Graham
The Intelligent Investor , first published in 1949, is a classic guide to value investing, focusing on long-term investment strategies...


Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail by Ray Dalio:
In Changing the World Order , Ray Dalio examines the cycles of history to understand why nations rise and fall. Dalio draws on centuries...


Why Nations Fail by Daron Acemoglu and James A. Robinson
Why Nations Fail explores the political and economic reasons why some nations achieve prosperity while others remain mired in poverty....


The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb:
The Black Swan is a book about the profound impact of rare, unpredictable events, which Taleb calls "Black Swans." These events often...
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